About Us

THE PAGAL UNIVERSE

You’re here.
You’re awesome.
You’re an Awwrat.
Or maybe you’re a Purush.
But the real question is… are you *Pagal?

Are you fierce, independent, passionate, curious, sensitive, strong, loving, loud and chill — all at the same time?
If yes… welcome home.

Because we believe the world belongs to the Pagal Ones —
the ones who don’t fit in, the ones who stand out.

Welcome to Pagal Awwrat.
Welcome to Pagal Purush.
Welcome to the PagalKhana.

We design tees that lets you voice your inner pagal —
sassy or classy, bold or subtle, loud ya phir low-key.
Wear it on the streets like you own the world,
or couch pe chill maarte hue—no judgement.

You do you.
Hum bas vibe kar rahe hain tumhare saath.

Pagal rehna zaroori hai.