About us

You’re here. You’re a woman. And you’re awesome.
You’re an Awwrat.
But are you a pagal awwrat?
Are you fierce, independent, passionate, curious, sensitive, strong, badass, loving, determined, loud and shy all at once?
We think you are. You’re pagal. Just like us.
Welcome to a brand that celebrates all of you.
Welcome to Pagal Awwrat.
We design products that help you voice your inner pagal. We like keeping things sassy and classy, and thoda hatke.
Flaunt your vibe on roof-tops for the world to see. Or you know, couch pe chill maarte hue.
You do you, lady. We’ll just be vibin’ with you.